Promote a new local Art Group by producing a design
for a flyer
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| Brainstrom |
Client
A local Art group run and managed by local youth (age: 15 – 21 years) want to develop a design for a flyer to be distributed to local youth in second level schools in the area, the flyer must also appeal to 3rd level Art students and other students interested in visual arts and local students at other third level education centres.
The group are holding an open day and want to encourage, as many local youth as possible to visit their centre and take part in various visual art workshops they will be holding throughout the day and visiting contemporary artists.
Date: Saturday 21st January 2012
Venue: Limerick Arts Centre, Edward Street, Limerick City
Time: 10.00am to 5.00pm
Back ground Information on the Art Group
The group formed 6 months ago and have had little press coverage, their name is unknown in the Limerick area. They are currently developing their marketing strategy to promote the centre and encourage more youth to get involved. Currently the centre is open two evenings a week and all day Saturday and Sunday. They acquired funding from the Department of Social and Rural Affairs to set up the group and buy equipment. The group supports the development of personal and group expression through visual arts. They provide space, IT and digital equipment, various art materials, an exhibition space, visiting artists, support and training.
The group is energetic, vibrant, enthusiastic, young, and experiential.
Step 3 – Who is the target audience
Target
Audience
Young people between the ages of 15 – 21 years in the
limerick area
Step 4 – Design specifications
Design
specifications
Design style:
contemporary, interesting and energetic, appropriate for age group, to include
all relevant text
Size:
Between A4 – A6 (Graphic designer to decide)
Colour:
(Graphic designer to decide)
Amount:
5000, to cover all secondary schools, colleges and universities in the Limerick
area
Paper type:
Glossy, matt, recycled, OTHER: (Graphic designer to decide)
Paper weight: (Graphic designer to decide)
Printing:
(Graphic designer to decide)
Distribution:
Hand delivered
Budget:
€500; Printing costs to be kept to a minimum, Design costs charged at €50.00
per hour, average time to design a flyer 5 hours.
Step 5 – Descriptive words
associated with the group
Individual
Young – youthful Expressing themselves through art
Energetic
Focussed
Dynamic
Creative
Research
Contemporary web sites,
blogs, youth groups, art groups around the world
Step 7
Ideas
Idea 1 – Pic
Idea was to print on readymade
text – chosen carefully – text from dictionary
Art – definition
Contemporary – definition
Design – definition
Graphic - definition
Stencil cut and glued to page
Text onto the stencil
Problems:
·
Stencilling not satisfied
with the shape and line of the flower
·
Text – need to
think about what message I want to get across to the public
·
I don’t think it
represents the activities of a contemporary young art group
·
The background
text has no meaning and does not convey a message
Experimental sheet
Use materials that have
designed for another purpose as the canvas to design on to, incorporating the
design into the finished flyer. Using readymade playing cards for a base, they
are cheap and can be printed on to both individually and on mass.
I wanted to create a layered
design, to a give the viewer the sense of having to peel of the layers to
discover the design, combined with geometric shapes.
I didn’t feel this created an
exciting, new, energetic or contemporary design – so back to the drawing board.
Experimented with different
types of geometric shapes & pattern
Idea 2 -
Word search – combined squares and letters and can be cut easily with a knife
Graffiti image found in Limerick – use as back ground
Collage of images from Time
magazines, word search stencil layered over the top of the collage includes the
details of the flyer – time, place, event, name of art group
Collage images were
restricted to either hand drawn illustrations, original art works, or
contemporary images.
Description of process:
Card as the base, images
selected from magazines, cut out the images carefully, and stuck them to the
card, being mindful of where the gaps in the stencil were. Stencil – printed images
using the computer, carefully cutting out the blank spaces, glued the stencil
to the collage, scanned and printed on to photographic paper.
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| Flyer 1 |
Flyer 2
Text – Font style – searched for
fonts to fit in with design
Stencil
Font
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| Finished Design |
Studio work by fellow students
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| The black paper stencil on yellow card is used to great effect in this sign. The designer has also incorporated humour, movement and teaching into his design |
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| The choice of black and yellow to draw attention to a campaign is striking |
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| I like the patchwork effect, the clever use of stitching, pattern, shape, and text combined |
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The composition, use of coloured
paper - yellow receding and blue standing out from the page are very effective.
The rolled up paper and the 3D effect created gives an extra and exciting dimension
to the work
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I like the creative idea of
using a 2D/ 3D mobile to explore the idea of
art appreciation, it breaks with tradition and creates a visually
pleasing and interesting platform to launch a series of books from on art appreciation
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The stunning book covers that
show a level of expertise and professionalism that I aspire to.
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| I like the simplicity and variety of book covers displayed, the designs would suit printmaking either lino print or a woodcut |
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